{"id":5552,"date":"2020-03-24T14:28:08","date_gmt":"2020-03-24T21:28:08","guid":{"rendered":"https:\/\/www.mi.edu\/?p=5552"},"modified":"2021-10-28T12:06:31","modified_gmt":"2021-10-28T19:06:31","slug":"what-is-electronic-press-kit-epk-and-why-does-every-musician-need-it","status":"publish","type":"post","link":"https:\/\/www.mi.edu\/in-the-know\/what-is-electronic-press-kit-epk-and-why-does-every-musician-need-it\/","title":{"rendered":"What Is an Electronic Press Kit (EPK) and Why Does Every Musician Need It?"},"content":{"rendered":"
This guest blog comes from Dave Cool of one of MI’s partners, Bandzoogle<\/a>. Through this partnership, MI students get an extended 6-month free trial of their services (instead of 30 days,) plus 15% off lifetime on any subscription. Please reach out to Artist & Career services<\/a> for more information!<\/h6>\n
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What Is an Electronic Press Kit (EPK) and Why Does Every Musician Need It?<\/h2>\n

If you already have a website for your music<\/span><\/a>, you may be wondering if it\u2019s really worth it to go through the trouble of creating an electronic press kit (EPK) as well. It\u2019s true that there\u2019s going to be some overlap in content, but your website and EPK actually serve different purposes for different audiences. They should complement each other, but they should never act as a substitute for one another.<\/p>\n

You can think of your EPK as a sort of r\u00e9sum\u00e9 \u2014\u00a0a one-stop shop for anyone interested in working with you to get everything they need without having to click around, dig for it, or reach out and request it. It should contain specific information and assets for promoters, venue owners, journalists, bloggers, and other industry folks \u2014 stuff that you don\u2019t necessarily want the general public to see or have access to. With a great EPK, you\u2019ll put yourself in the strongest position possible to pitch your tracks, get press coverage, book gigs, and even attract a manager or label executive.<\/p>\n

Depending on the situation, your EPK could very well be your first and only opportunity to make an impression. That\u2019s why it\u2019s worth putting in the time up front to craft something that represents you in the best light possible, and that you\u2019ll be proud to share. A quality, up-to-date EPK will help you stand out as a professional musician who takes their work seriously.<\/p>\n

EPK Essentials<\/h2>\n

So, at this point you may be wondering: What exactly do <\/i>you need to include in your EPK?<\/p>\n

The finer details will vary depending on where you\u2019re sending it, but here\u2019s your checklist of absolute must-haves:<\/p>\n